Contracted to spearhead brand development and B2C/B2B marketing strategy for an organization focused on self-improvement for individuals and businesses.

• Developed a comprehensive brand identity consisting of the brand story, voice and tone, typography selection, color palette, logo creation, design, and imagery direction.

• Designed and authored the Best Self Network website with one-of-a-kind illustrations and content guidance. 

• Curated interactive business cards for the owner to couple with elevator pitches.

• Created and managed Best Self Network social media platforms (Facebook and LinkedIn).

Go-to-market and core initiative support on the global Expedia for Business team focused on hotel and vacation rental partners. 

• Owned creation of sales enablement content to fill gaps on complex topics requested by sales and successfully delivered through the use of storytelling and design resulting in 100+ sales downloads in less than 15 days of posting.

• Develops and validates positioning and messaging through surveys and focus groups to increase confidence of messaging strength, latest feature messaging results show 83% positive partner feedback on the positioning and messaging validation survey.

• Partnered with the product, technical program management, and customer support teams on a go-to-market of multiple Inbox features using in-product messaging and reactive readiness communications to 100% of vacation rental partners resulting in minimal customer support calls and positive sentiment from partners.

Supported global cross-functional product marketing teams with go-to-market and growth campaigns through digital channels and optimization made possible through cross-functional teamwork.

• Co-project-managed and led the GTM strategy of a CMS migration and UX revamp for the Vrbo partner resource site. Used data insights from site performance and partner feedback to improve user experience, steer content strategy, and tackle internal use cases resulting in an 88% increase in site page views.

• Partnered on the development and project management of online community migration and GTM campaign. Helped develop insights to inform UX, content strategy, and editorial calendar for our partner’s online community-- resulting in a 5X increase in community members in less than two months

• Developed the Partner Spotlight series for Vrbo, which features our partners teaching hosts about our products and how to use them effectively. This involved developing a strategy, editorial calendar, A/B tests, and merchandising plans. Merchandising included landing pages, email, in-product messaging, and online community posts resulting in an 81% audience retention rate.

Managed marketing operations and creative direction of individual apartment community sales teams, utility, and funding/acquisition companies.

• Conducted competitor research for Performance Utility Management & Billing to guide rebranding and revision of the company website resulting in a 130% increase in unique website visitors attributed to optimized UX design and content: case studies, blog posts, and total savings proof points. Read my case study here.

• Created marketing plans, budgets, and reports for various Casoro Group companies. 

• Managed and trained a team of two marketing coordinators in graphic design and department processes.

• Identified opportunities to monetize off non-contracted marketing services, and developed add-on-marketing-service sales content to pitch to existing and new property owners.

Acted as Creative Director and Print Production Manager on a mighty team of two marketers, where I created both print and digital marketing assets for social media, Google Ads, and leasing collateral.

• Owned the creative and print production of all custom and branded collateral for multi-family properties generating $77k in revenue from signed leases and cost savings through my in-house execution. Read the case study here

• Generated a new conversion rate report to target sales weakness and provide supplemental training for leasing professionals with lower scores, which helped their distressed property increase their occupancy above the 80 percentile.

• Pulled raw data and created a monthly traffic report for each property to produce insightful metrics that helped determine useful ways to allocate property budgets and optimize qualified lead traffic.

Provided independent support to the corporate office at a vertically integrated company of five; including The PPA Group, CLEAR Property Management, Ingenium Construction, Performance Utilities, and Casoro Capital.

• Coordinated team-building events and end-of-year parties with a strict budget and accomplished executive objectives.

• Established and maintained Lunch & Learn events in-house to improve office morale and trigger learning moments taught by internal experts. 

• Demonstrated and implemented usage of Google Suite to create efficiency throughout the companies, still utilized today.

Began freelancing to expand my industry knowledge and to advocate for small to medium businesses.

• Due to sales dropping unexpectedly social media, email, and print campaigns were created as well as arrangements to attend networking events were made to generate leads resulting in five large orders and two new customers.

• A new website was created in order to build trust and inform visitors about services.

Utilized public speaking abilities and coordinated events independently to merchandise H.E.B. products to effectively inform prospective buyers and increase sales.​

• Managed the guest services office to provide customer service to mall guests in the form of delivering directions and answering questions,  furnishing all marketing collateral around the property, assistance with all mall year-around events, and supporting the main office when needed.