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GTM Launch Box

My diverse marketing background has allowed me to  sharpen my product marketing skillsets through various go-to-market (GTM) launch projects. Each GTM requires research, positioning & messaging, strategy, and planning—dig in  to see more. 

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POCO PATENTED JACKET

Spearheading GTM strategy efforts for Perilous Outdoors Co. (POCO)'s debut product—a patented rain jacket featuring an integrated pack cover.

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VRBO: Seasonal Cancellation Policies

Developed GTM strategy, positioning and messaging, and sales enablement content for a highly requested cancellation feature that will change the way cancellation policies are utilized by hosts on Vrbo.

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VRBO: ONLINE PARNTER COMMUNITY

Partnered on the UX and content strategy, site development, migration project management, and GTM resulting in a 5X increase in community members in less than two months.

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PERFORMANCE UTILITIES:
WEBSITE GTM RELAUNCH

Spearheaded competitor research for Performance Utility Management & Billing to guide rebranding and revision of the company website resulting in a 130% increase in unique website visitors attributed to optimized UX design and content, case studies, blog posts, and total savings proof points.

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