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GTM Launch Box
My diverse marketing background has allowed me to sharpen my product marketing skillsets through various go-to-market (GTM) launch projects. Each GTM requires research, positioning & messaging, strategy, and planning—dig in to see more.
VRBO: ONLINE PARNTER COMMUNITY
Partnered on the UX and content strategy, site development, migration project management, and GTM resulting in a 5X increase in community members in less than two months.
PERFORMANCE UTILITIES:
WEBSITE GTM RELAUNCH
Spearheaded competitor research for Performance Utility Management & Billing to guide rebranding and revision of the company website resulting in a 130% increase in unique website visitors attributed to optimized UX design and content, case studies, blog posts, and total savings proof points.
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